What’s a good email open rate of purchased email lists?

The email open rate (also known as the open rate or email response rate) is…

What are good conversion metrics for cold emails?

Cold emails are an essential part of modern business. They allow you to make new…

Is a 10% response rate realistic for outreach emails?

Outreach emails have become a popular way for businesses to communicate with potential customers and…

Does email conversion rate vary by the time of day it’s sent?

The timing of email campaigns can play an important role in both engagement and email…