What is Email Marketing?
Email marketing is a digital marketing strategy used to promote products and services to potential…
DMARC Definition
DMARC stands for Domain-based Message Authentication, Reporting and Conformance. It is a protocol designed to…
Clickthrough Rate Definition
hroughClickthrough Rate, or CTR, is an important concept used to measure the success of a…
What is a Suppression List?
The suppression list definition can be broadly defined as a list of data elements that…
Email Click-to-Open Rate Definition
The email click-to-open rate (CTOR) is one of the most important metrics used by email…