What is Email Marketing?
What is Email Marketing?

Email marketing is a digital marketing strategy used to promote products and services to potential…

DMARC Definition
DMARC Definition

DMARC stands for Domain-based Message Authentication, Reporting and Conformance. It is a protocol designed to…

Clickthrough Rate Definition

hroughClickthrough Rate, or CTR, is an important concept used to measure the success of a…

What is a Suppression List?
What is a Suppression List?

The suppression list definition can be broadly defined as a list of data elements that…

Email Bounce Definition

An email bounce is a message sent back to the sender when an email message…

Email Click-to-Open Rate Definition
Email Click-to-Open Rate Definition

The email click-to-open rate (CTOR) is one of the most important metrics used by email…

Email Open Rate Definition

An email open rate is a metric used to measure the success of an email…